1. Data Controller

The data controller is:
Alena Konečná
Business ID: 08237018
Address: Glinkova 17, Brno 623 00, Czech Republic
E-mail: alena@makethechange.cz

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2. Personal Data I Process

I only process the data you provide when placing an order, communicating with me, or registering:

• first and last name

• e-mail address

• phone number (if provided)

• invoicing details

• information related to the service you ordered (e.g., lesson schedule, course participation)

 

I do not collect or process sensitive personal data.

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3. Purposes of Processing
a) Contract performance (no consent required)

To deliver the service you ordered — lessons, courses, consultations, or community membership.
Legal basis: Article 6(1)(b) GDPR.

b) Compliance with legal obligations

Issuing invoices and maintaining accounting records.
Legal basis: Article 6(1)(c) GDPR.

c) Direct marketing (legitimate interest)

If you are my client, I may send you relevant updates about courses or new content.
You can unsubscribe at any time.

d) Newsletter (consent based)

If you subscribe to my newsletter, your e-mail address will be used for educational and marketing content.
You may withdraw consent at any time via the unsubscribe link or by contacting me.

 

4. Data Retention

Contract and accounting data: retained for the legally required period (typically 5–10 years).

Marketing data: retained until you withdraw consent or object to processing.

 

5. Data Sharing

Your data may be shared only with verified processors essential for service delivery:

• e-mail service provider (e.g., MailerLite)

• web hosting / Wix

• payment processor (if used)

 

All processors comply with GDPR and process data solely on my instructions.

 

6. Your Rights

You have the right to:

• request access to your personal data

• request rectification

• request erasure

• request restriction of processing

• object to marketing

• withdraw consent at any time

• file a complaint with the Czech Data Protection Authority (ÚOOÚ)

 

7. Withdrawing Consent & Contact

You may withdraw your consent or raise an objection at any time by contacting: alena@makethechange.cz

 

8. Final Provisions

Using the website or ordering services is not conditional upon giving marketing consent.
This Privacy Policy may be updated; the current version will always be available on the website.

 

9. Use of AI Tools (Custom GPT Assistant)

As part of my services, clients may choose to use a custom GPT (AI assistant) to practice English communication and support their learning process. Please note:

Conversations with the GPT may be processed by OpenAI, the provider of the underlying technology, in accordance with their own Privacy Policy.

I do not collect, store, access, or sell any personal data that you choose to enter into the GPT.

Any information you share inside the GPT is used solely to generate responses and improve your learning experience.

Please do not enter sensitive personal data, such as financial details, health information, identification numbers, or other confidential data.

If you have questions or concerns about how your data is handled when using the AI assistant, you can contact me at alena@makethechange.cz.

Your GDPR rights apply equally when using my AI-supported tools, including the right to withdraw consent, request information about your data, request access, rectification, deletion, or lodge a complaint with the supervisory authority.

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